Apple, playing with our emotions?

Apple, playing with our emotions?

We were all comfortable with our ‘ordinary’ phones, making calls, sending SMSs’ and browsing the web. We were not craving for much, though. RIM’s Blackberry, Nokia, Motorola, Sony Ericson and the rest were just up to the task of giving us what we wanted. We never complained but then came the iPod. The iPod by Apple Inc. made waves by changing the way we carried music around. We soon got hooked to it and every student wanted to own one. Little did we know Apple had a secret revolution in mind? Masterminded by their Chief strategist and General, Steve Jobs, they were bent on taking over the world. Then came the rumors, a special phone was about to be launched by this secretive tech company. Everybody knows Apple Inc. does not joke with eye-catching designs and wonderful colors.

On the 9th January, 2009, Apple Inc. keynote address at the Macworld Conference & Expo held in Moscone West in San Francisco, California. In his address, Jobs said, "I have been looking forward to this for two and a half years", and that "today, Apple is going to reinvent the phone." Yes, they did reinvent the phone. All was evident when the phone was released on the 29th June, 2009. Wandering where all these people came from, the queues in front of Apple and AT&T retail shops were just overwhelming. Everybody wanted to get a hand on the smart phone first on the market. I just wondered what the other phone companies had said when they saw that sleek object. Yes, and I watched Steve Balmer, CEO of Microsoft, downplay the success of the iPhone saying who will buy that expensive phone when Microsoft had a lot of cheap Windows Mobile phones. I guess he is still living the shock of the success of the iPhone. Other companies have tried to catch up, but copying has been the order of the day and their innovations are trying to keep up with the pace of the iPhone.

Since then, Apple Inc. has come out with the generations of the iPhone just when we were getting used to the previous one. Then came the rumors of a tablet and many said it was going to be a flop, maybe for the first time Apple was going to get it wrong. Again, there was a TKO by Apple Inc. who proved the success of the iPad by selling 3 million devices in 80 days. Looks like anything Apple touches turns into gold- or gets sold making the other tech companies grow cold.
Is Apple playing with our emotions? In a love relationship, you don’t break up with the one you have fallen in love with; doing that will cause serious emotional problems which we all know. Just when you have really fallen in love with your i-gadget, the rumors start again- the next generation of your gadget is coming soon, yes sooner. Apple is really playing with my emotions, now I have to wait for my new love iPhone 5. Sorry Generation 4 we soon have to part ways, nice time though.

What do we expert today as the iPhone 5 is launched? Without Steve Jobs, will Tim Cook stand up to the task; so far he had had very little flaws. And what do we expect of an iPad 3?